Are You Brand Loyal When It Comes To Your Car?

Well, the answer could depend on how long you’ve owned it.

The longer you keep your car, the less likely you are to replace it with another model from the same brand.

There may be plenty of brand-and-model exceptions, but that’s what a new analysis from Experian Automotive finds across the vehicle market—and it definitely upends some inferences about the two, as they’re often used in advertising and marketing.

Experian found that, on average, only 33.8% of those who owned a vehicle for 12 years would choose another vehicle from the same brand family; whereas for those who only owned a vehicle for one year, the loyalty rate was nearly 25% higher—57.3%.  Loyalty keeps up near 60% through three years of ownership, then it skews quite sharply downward.

Both Dodge and Buick owners held on to their vehicles the longest (113 months, or about nine and a half years). But Dodge had a very low loyalty rate of 22.6%, while Buick did better, at 38.4%.

And apparently, with more time you’re not exposed to the latest and greatest from the brand you currently have, comes a greater the chance you’ll set eyes on something with a different badge.

“Over the course of seven years of ownership, a lot of things change, including vehicle product offerings, vehicle budget and credit score,” said Experian’s director of automotive market statistics, Brad Smith. “Additionally, the increase in time between dealer interactions, whether they are for sales or service, increases the probability of a customer defecting to the competition.”

Ford and Subaru were among the top brands for loyalty, at 61% and 59.4%, respectively. Among those, Subaru stood out as having a markedly lower, 85-month length of ownership.

Among luxury brands, Acura and

Volvo were the brands with the longest length of ownership.

Beach Auto Brokers has been in business since 1985, Driven by excellence and proudly serving the Hampton Roads community for over 25 years. The Beach Auto Brokers full inventory of vehicles is available for you to look at, test drive, and ask questions about.  And our knowledgeable staff is ready to help you.  And while you’re here, we’ll take a look at your current vehicle and tell you what its worth – on the retail market and the trade-in value.